Making Waves On and Off the Field: WSB Teams Up with PCMFSA and Atlas at the Dubai Sevens
Next weekend, World Sports Betting, in partnership with the Princess Charlene of Monaco Foundation South Africa (PCMFSA) and Atlas Foundation, proudly supports Shogun RFC as they compete in the prestigious Dubai Sevens Invitation Tournament. While the spotlight will shine on the exhilarating action on the field, the real victory lies in the meaningful cause behind the team’s efforts: saving lives through swimming.
The Power of Sevens Rugby
Shogun RFC serves as a stepping stone for young players to showcase their talent on the world stage. These athletes represent the next generation of stars, blending senior experience with future potential. The Dubai Sevens offers them a platform to gain valuable international exposure while contributing to a life-saving initiative: the PCMFSA Learn to Swim and Drowning Prevention Programme.
Scoring for a Cause
In an impactful fundraising effort, World Sports Betting will donate R5,000 for every try scored by the team during the tournament, up to a maximum of R100,000. These funds will directly support the Learn to Swim Programme, a collaboration between PCMFSA and Lifesaving South Africa, aimed at equipping Atlas youth rugby players in Masiphumelele and Ocean View with essential water safety skills.
- 20 tries = R100,000 raised
- Impact: This funding enables young players to graduate from the programme, fostering a safer future both in and out of the water.
Empowering Through Education
The Atlas Foundation transforms lives by uniting education with the values of rugby. By breaking barriers and challenging stereotypes, Atlas equips young South Africans with skills and opportunities to build brighter futures.
Focused on education as the cornerstone of change, Atlas also supports well-being, health, and employment, creating a holistic path to success for children across southern Africa.
Through the spirit of rugby, Atlas is fostering a more equitable future. Learn more at Atlas Foundation South Africa.
Why This Matters
Drowning remains one of the leading causes of accidental deaths among youth in South Africa. By introducing a rugby-inspired survival swimming program, this initiative leverages sport as a vehicle for life-saving education.
The programme will launch in Cape Town in early 2025, with plans to expand to Johannesburg. It aims to bridge the gap for communities with limited access to water safety education, empowering the next generation of rugby players with critical survival skills.
A Call to Action
To amplify the impact of this initiative, businesses and individuals are encouraged to match WSB’s donations. Each try not only represents a triumph on the field but also a step closer to a safer future for South African youth.
Real-time updates on the fundraising progress will be shared throughout the weekend, ensuring the rugby community can rally behind the team and the cause.
Join Us in Making a Difference
The Dubai Sevens is more than just a tournament—it’s an opportunity to create lasting change. With every try scored, Shogun RFC, supported by World Sports Betting, PCMFSA, and Atlas, is rewriting what it means to win.
Because when we invest in safety, education, and community, everyone crosses the finish line together.
Would you like to help? Please donate here.
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